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About [email protected]:

[email protected], or Giftat is the latest innovation by Ithra’a Ltd. Simply, it is an online application that will remind the user with the special dates and occasions for his loved ones and will also allow her/him to choose from a big range of carefully chosen gifts that can be shipped directly to the desired person, all in one place and in a truly simple manner.

[email protected], the internet-based business strives to provide its clients with the best of the best service, through fully automated process that allows the user to enjoy a cautiously looked after specs for user experience, in addition to a wide range of handpicked gifts that shows real care and passion.

Company Information:

Ithra’a Ltd was founded by a talented UAE Computer Engineer who has solid and very long experience in computer and telecommunication systems for more than 23 years, and who had practical experience in Internet-Based Service Provisioning through the release of previous mobile apps and internet-based businesses. Below is the company information:

Company Name: Ithra’a E-Trading.

Issue Date: December 2017

Sector: ICT – Information Communication & Technology.

Industry: Media

Sub-Industry: Internet Based Services



To become customer’s top choice for innovative gift ideas that will strengthen relationships between real people in a real world.



Recruit best technologies, apply reliable automation techniques, and continuously search of innovative gift suppliers to allow people to stay in touch and remember special dates/occasions for their loved ones in addition to the ability to send suitable gifts at the best possible prices.


Core Values

Innovation: Innovation is the heart of Ithra’a, and the main feature of [email protected] We strive to continually innovate in everything we do.

Alignment and Accountability: We accept responsibility for our actions. We make and support business decisions through experience and good judgment.

Customer Service Excellence: We are dedicated to satisfying customer needs and honoring commitments that we have made to them.

Teamwork: Our team is supportive of each other’s efforts, loyal to one another, and care for each other both personally and professionally.

Integrity: We act with honesty and integrity, not compromising the truth.

Passion for Results: We show pride, enthusiasm and dedication in everything that we do. We are committed to delivering high quality products and services.

Respect: We treat our team members, customers and partners with mutual respect and sensitivity, recognizing the importance of diversity. We respect all individuals and value their contributions.

Reliability: Prompt delivery of services.

Quality: High quality products and services.


Collaboration & Strategic Partnerships

We maintain close contact with our most important suppliers of both Technology and supply of Gift items. Meaning that we will always be informed about the latest technological developments which allow us to provide our clients with the highest quality products and top choice gift ideas at the best price, all through a simple yet amazing user experience. We are firmly committed to only work with partners that share our client services ethos.


Automation & Artificial Intelligence

[email protected] is going through 3 levels of automation. First is to fully automate the portal where the customers will access to select and place the orders. The second level will be the automation of the order placement and shipping arrangement, while the third level will be the automation of adding suppliers to our platform. This will be an entire automated supply chain from a to z. With such level of automation, we then can apply statistical measures and predictive inputs which will allow users to further enjoy their user experience.

With the first level being ready, we are now all set to add suppliers and to launch the service very soon. The next levels of automation are currently being developed by our Technology developer.

User Privacy Policy

We collect personal information that users choose to give us while using our website and application. For example, email address, mobile number, and payment information. We only use this information for the purpose(s) of service delivery.

We do not give information about users to other agencies, organizations or anyone else unless one of the following applies:

  • One of the reasons we obtained the information was to give it to someone else (Example Address)
  • The user has given authority to share her/his info.
  • It is required as per the local law acts. For example, to avoid prejudice to the maintenance of the law including the prevention, detection, investigation, prosecution and punishment of offences; or for law enforcement purposes; or for the protection of public revenue; or for the conduct of court or tribunal proceedings
  • It will prevent or lessen a serious threat to public health or safety or to somebody's life or health or
  • The information is to be used in a way that will not identify you; or it is to be used for statistical
  • or research purposes and will not be published in a way that will identify you.



Contact Information


Giftat WhatsApp Number: +971 50 496 9525

Email. [email protected]